Franchise convention 2016

About the convention

In the continuous effort to support our franchisees, we will be holding our 2016 Annual Franchise Convention in the presence of the founders and senior management of Classic Burger Joint to present the brand’s vision and expansion plans while reflecting on our many achievements over the past few years.

Our senior management team will be sharing with you their vision and provide you with one-on-one advise on how to enhance your performance and achieve the goals we will set together.

With a firm belief that our strength lies in the mutual support among all CBJ members, we find it highly important that every franchisee attends this convention, during which we will share and learn from our experiences, and listen to your valuable input on all topics. ­­­­­­­

Noting that our Annual Franchise Convention program is well charged, we’ll make sure it is an enjoyable session and a fun learning experience.

Noting that our annual franchise convention program is well charged,

we’ll make sure it is an enjoyable session and a fun learning experience.

Speakers

Donald Batal
Donald Batal
Founder & CEO

The talent behind CLASSIC Burger Joint (...Read more

Donald Batal
Founder & CEO

The talent behind CLASSIC Burger Joint (CBJ), Donald Batal, is a professional entrepreneur with over 18 years of experience in the hospitality sector.
Donald’s visionary and innovative ideas have helped in the establishment and management of several chains not limited to Roadster Diner and Deek Duke. He later joined Boubes Group, the largest F&B firm in Lebanon.
Then in 2009, Donald established the Ministry of Food s.a.l., the company that owns and operates CLASSIC Burger Joint, CAFÉ DIEM and TOMATOMATIC Pizza.
He is a member of Syndicate of Restaurants in Beirut since 2014. Read less

Walid Nasrala
Walid Nasrala
Co-Founder Ministry Of Food s.a.l.

Founder WONDEREIGHT Brand Marketi...Read more

Walid Nasrala
Co-Founder Ministry Of Food s.a.l.

Founder WONDEREIGHT
Brand Marketing Partner

Multidisciplinary creative expert, Walid Nasrala has over 18 years of creative consultancy and branding. He is the founder of WonderEight, one of the region’s most prominent 360 creative agencies for brand and marketing solutions. His extensive experience in the F&B and hospitality industry led him to co-found Ministry of Food s.a.l. which created Classic Burger Joint brand. Read less

Boudy Nasrala
Boudy Nasrala
Co-Founder Ministry Of Food s.a.l.

Founder WONDEREIGHT Brand Marketi...Read more

Boudy Nasrala
Co-Founder Ministry Of Food s.a.l.

Founder WONDEREIGHT
Brand Marketing Partner

Innovation and Marketing expert, Boudy Nasrala founded WonderEight in 1999. With offices in Beirut, Dubai and London, WonderEight serves regional and international clients in all kinds of industries which gave Boudy the insight and know-how to co-found Ministry Of Food s.a.l. and create the brand Classic Burger Joint among as well as 4 other companies and startups like Onlivery app (online food delivery solution)

Boudy is an active board member of the Beirut Creative Cluster. Read less

Ahmad Al Shami
Ahmad Al Shami
Co-Founder and R&D Manager, Executive Chef

A Food & Beverage specialist; Concept Cr...Read more

Ahmad Al Shami
Co-Founder and R&D Manager, Executive Chef

A Food & Beverage specialist; Concept Creator; Research and Development Specialist within Ministry of Food (Offshore) sal. Chef Ahmad has 40 years of experience.
His many skills include menu creation, food handling, the ability to define ingredients and the knowhow to mix and prepare them to best effect
It goes without saying that Chef Ahmad has been trained to the highest level with regard to food hygiene standards.
Chef Ahmad is actively involved in the planning of the day-to-day back of house operations: specifically kitchen planning, equipment handling and operating systems. He has developed CBJ's methods of casual cooking to merge great taste with simplicity. Ahmad's efforts have developed the CBJ operation so that any changes are easier for his teams to handle. He keeps CBJ up to the minute with regard to technical equipment, and the various other changes that keep the diverse world of F&B constantly evolving.

His attraction to the industry as a whole, and international cuisine more specifically, led him to work on an international tourist cruise ship for two years before stopping at London to work as a chef for the My Kinda Town group. My Kinda Town manages a number of world- renowned restaurants such as Henry J Beans, Chicago Rib Shack, Pizza Pie Factory, Meat Packers, Tex Mex Salsa Restaurant and Lone Star Café.

After a decade of international exposure in London, Paris, and Orlando, Ahmad came back to Lebanon and was part of the grand openings of the famed Hard Rock Café, Planet Hollywood, Henry J Beans, Sports Café and Trader Vic's.

Now part of team behind the success of Classic Burger Joint, Tomatomatic, & Café Diem. Ahmad is on a continuous quest to keep the concepts up to date, refining menus to consumer preferences using his broad knowledge and experience in the industry. Read less

Tony Bou Harb
Tony Bou Harb
General Manager

Dynamic F&B professional with 25 years o...Read more

Tony Bou Harb
General Manager

Dynamic F&B professional with 25 years of experience in managing the daily operations of the fast-paced F&B environment in the hotel, restaurant and catering industries. Opening successfully more than 50 restaurants & 4 Hotels in the Middle East & Australia. Effective motivator, trainer and mentor. Dedicated to quality results through continuous improvement. Well-respected leader with a history of motivating teams to peak performance in efficiency and service. Read less

Karl Ghorra
Karl Ghorra
Chief Financial Officer

Over 15 years of financial management ov...Read more

Karl Ghorra
Chief Financial Officer

Over 15 years of financial management overseeing and responsible for all financial functions and oversees all revenues, costs, capital expenditures, investments and debt.
Karl have a broad international experience with a variety of business challenges from rapid growth to downsizing, business creation, acquisition & integration, and restructuring in different countries and industries.
Karl is Proficient in cost reductions and efficiencies having a direct impact on EBITDA.
Karl practiced external and internal audit. He also developed and implemented process and procedures for multinational companies.
Karl uses best practices to achieve scale, lean management, efficiency and profitability improvement.
Karl holds a Master in Management with emphasis on Corporate Finance from Ecole de Commerce de Lyon as well as B.Sc. in Economics. Read less

Angela Sawan
Angela Sawan
Franchise Development Manager

A dynamic operator whose enthusiasm has...Read more

Angela Sawan
Franchise Development Manager

A dynamic operator whose enthusiasm has pushed her away from the major she originally specialized in, Nutrition & Dietetics, into a more lively field, the Field of Food & Beverage. Equipped with a well-rounded education, Angela climbed the executive ladder after holding multiple positions in administration such as, Human Resource Manager, Business Development Manager, and Customer Care Manager. Angela also helped set up the franchise platform for what is now considered a Lebanese Success story, CLASSIC Burger Joint. Angela now holds the position of a Franchise Development Manager for MOF brands, namely CLASSIC Burger Joint & TOMATOMATIC Pizza. Read less

Abdelrahman Habbouchi
Abdelrahman Habbouchi
HR Manager

AbdelRahman Habbouchi is an experienced...Read more

Abdelrahman Habbouchi
HR Manager

AbdelRahman Habbouchi is an experienced Human Resources and Training leader with almost 15 years of experience in the Hospitality, Automotive and Retail industries and in different countries such as Kuwait, Egypt, Qatar and Nigeria. AbdelRahman previous experience covered multinational companies such as Hyatt International, Rotana Hotels, Intercontinental Hotels, Nissan and Infiniti automotive and Chalhoub Group. AbdelRahman Carries a professional Degree in Human Resources from the American University in Cairo and Global Professional in Human Resources Certificate (GPHR) from Human Resources certification institute (USA).
AbdelRahman is highly proficient in developing and implementing innovative recruitment and retention strategies, researching and implementing human resources systems, developing employee policies and procedures, managing employee relations, developing competency framework, performance management and measurement system, compensation and benefits systems and recognition programs. AbdelRahman has researched, designed and conducted high impact training programs throughout his career. He is certified to provide complex trainings such as train the trainer, leadership and behavioral trainings. Read less

Youssef Kassab
Youssef Kassab
Chief Technology Officer – WonderEight

Youssef is a Computer and Communications...Read more

Youssef Kassab
Chief Technology Officer – WonderEight
  • linked in
  • twitter

Youssef is a Computer and Communications Engineer with 12 years of experience in the digital field. He started his early career as an enterprise applications developer for a bank while freelancing in web development and building websites for small businesses. He started learning and experimenting in social media as early as 2007 with the rise of Facebook in the region.

He officially joined WonderEight as Chief Technology Officer in May 2014 as Head of the Interactive (new media) Department. His team consists of web designers, web developers, mobile apps and mobile games developers and social media community managers.

His work is his hobby so you’ll find him exploring more technologies on his free time. He gives the word geek a new dimension and we don’t ask Google anymore, we ask Youssef. Read less

Jana Tabet
Jana Tabet
Quality Improvement Manager

Jana has graduated from the American Uni...Read more

Jana Tabet
Quality Improvement Manager

Jana has graduated from the American University of Beirut with a Bachelor degree in Food Science and Management and from the University of Reading in the United Kingdom with a Masters degree in Food Technology – Quality Assurance.
She has been with Ministry of Food since 2013 and is currently the Quality Improvement Manager of the company.
She handles all issues related to Food Safety and works closely with the Production and New Product Development Departments to continuously improve and upgrade the overall customer experience in Lebanon and abroad.
She has issued and constantly updates the Policies and Procedures of her department and has considerably collaborated in issuing Classic Burger Joint’s franchise manual. Read less

Karim Ghattas
Karim Ghattas
Supply Chain Manager

Karim is an expert in the field of F&B S...Read more

Karim Ghattas
Supply Chain Manager

Karim is an expert in the field of F&B Supply Chain. A graduate of Business Administration with an emphasis in Hotel Management, Karim kick started his career in the hospitality in 1998 working for trendy restaurants in the heart of Down Town Beirut. It is not until 2003 till Karim moved to handle the purchasing function for a prestigious regional catering company that has operations in Lebanon and the GCC. In early 2011, Karim joined Ministry of Food as the group’s Supply Chain Manager and has been ever since. One of Karim’s many achievements in Ministry of Food was to establish a solid supply chain network of approved supplies and suppliers, one of the major contributions to CLASSIC Burger Joint’s expansion success. Read less

Nabil Rizkallah
Nabil Rizkallah

Nabil is the Founder and CEO of GWR Cons...Read more

Nabil Rizkallah

Nabil is the Founder and CEO of GWR Consulting, a customer experience and food safety management company.

Educated in the UK and having spent 10 years in the F&B sector, Nabil saw a regional need for specialized consulting services and established GWR in 2005, leading many strategic customer experience initiatives that have had a positive impact on a wide range of business sectors. By engaging and motivating his team, Nabil rapidly expanded GWR services to cover all business sectors and every country in the MENAT region, and expanded to Europe and Singapore in 2014. Read less

Program of the day (November 24)

9:00
9:25
Morning Welcome Coffee
09:25
10:00
Convention Intro
Angela (15 min)
Welcome Note
Donald (15 min)
CBJ Movie
(5 min)
10:00
10:45
CBJ: The Brand
Walid (45 min)

Brand Guidelines + Playbook

10:45
11:15
Human Capital
AbdelRahman (30 min)

How Department Trainers can become effective Brand ambassadors

11:15
11:45
Coffee Break
11:45
12:15
Customer Experience Strategy
Toni Bou Harb (30 min)

Customer Service is the next battleground

12:15
12:45
Profitability & Return on Investment
Karl (30 min)

Few examples

12:45
14:00
Lunch
14:00
14:30
Sales & Growth
Karl (30 min)

Lebanon Operations

14:30
15:00
Business Development
Angela (30 min)

Expansion Plan

15:00
15:30
Coffee Break
16:00
16:30
Marketing Activities
Walid (30 min)

From 2010 till 2016

16:30
17:00
Campaign Case Study
Boudy (30 min)

The Cheeseburger Month

17:00
17:30
Quality Management System
Nabil Rizkallah (30 min)

How can we balance between measuring standards and providing a great experience

17:30
18:00
Guest Speaker
Serge Dekermijian (30 min)

VENUE

venue

Gate Village, DIFC, off Sheikh Zayed Road, PO Box 482032
Dubai, 482032 UAE

+97143722222 Locate us on google maps